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The overall performance of your website can significantly affect your search engine rankings. Google uses several metrics to measure the quality of your website, including the Largest Content Score (LCP) in WordPress. Therefore, improving your LCP score can help your website perform better and rank higher.
Fortunately, you don’t need much technical expertise to get started. By identifying the heaviest element on your page, you can take the necessary steps to optimize your content and speed up your site.
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This post looks at measuring LCP. Then we’ll share five strategies that can help you improve your main WordPress content. Let’s begin!
In 2020, Google introduced the Core Web Vitals project. A popular search engine uses these metrics to measure the performance and quality of your website.
One of these metrics is called Maximum Content Load, and it measures the time it takes from the page to load the largest item on the screen. In most cases, this content is a prominent visual element, such as a hero image:
You can measure your LCP score using Google’s PageSpeed Insights. This tool collects real-life performance data from different users and provides you with an analysis of each result:
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In addition to giving you time, it also identifies the actual element of your website that Google uses to determine the most content painting
Most other speed testing tools can now also test Maximum Content Paint, which can give you a bit more flexibility to test from different locations, devices and connection speeds.
According to Google, a good LCP should be 2.5 seconds or less . If the largest element on your pages takes longer to load, it can lead to a poor user experience (UX). This, in turn, can lead to a higher bounce rate. Therefore, it is essential to optimize your website to improve your LCP score.
As we have seen, your LCP score plays an important role in the overall performance of your website. With this in mind, let’s look at five effective ways to improve this value and make your website load faster!
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As we mentioned earlier, LCP measures the time it takes for a website to render the largest element on the page. Media files, such as images and videos, are usually the heaviest files.
To solve this, it is important that you optimize your photos. In fact, this method is recommended in your PageSpeedInsights report:
You can resize images and optimize them with tactics like compression and WebP format using an image optimization tool like Optimole:
This plugin optimizes your WordPress images in real time and ensures that all graphics are resized correctly for different devices. It also compresses your photos without compromising their quality.
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In addition, Optimole serves your images through a content delivery network (CDN). This way, when someone visits your website, the optimized graphics will be downloaded from the nearest website instead of your WordPress website server, reducing download speed.
By resizing and compressing images, you can significantly increase the speed of your website. Smaller files load faster, which in turn improves your LCP score.
You can solve this loading problem by removing elements that prevent rendering or by forcing them to run after everything else has loaded. Fortunately, this process is easier than it sounds.
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In fact, you can use a plugin like WP Rocket that does all the work for you:
Another powerful way to improve the result of the Most Content Paint in WordPress is to use a Content Delivery Network (CDN). This is a network of servers that are divided into different locations.
When you use a CDN, visitors get cached copies of your content from the server that is geographically closest to them. This way, your website will load faster for your users.
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If you use Optimole, you already benefit from a CDN for uploading images. But you may also want to use a CDN for other static files to further improve LCP.
If you want to set up a CDN without any hassle, you can check out RocketCDN. It is directly integrated with WP Rocket:
This tool automatically uses the best possible configuration settings to improve the performance of your website. The CDN is powered by StackPath, which has over 45 edge sites worldwide.
Having a CDN can be a good investment if your website serves an international audience. It can ensure that your content loads quickly for all users regardless of their location. This setting can significantly improve your LCP score.
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The PageSpeedInsight report gives you the URLs of problematic scripts so you can identify heavy plugins. However, if your site has a large number of tools, removing them can be a time-consuming task.
That’s why you should start by removing unused or unnecessary plugins from your website. Then you can try to find lighter options.
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Server response time, also known as time to first byte (TTFB), is the time it takes for a user’s browser to receive the first byte of content on your page. Slow server response times lead to page loading delays, which affects your LCP score.
As noted in PageSpeed Insights, your plugins, themes, and hosting services can all affect your server response time:
If you’ve removed unused plugins and scripts from your site and you’re still getting poor LCP scores, the problem may be with your server. So, it might be time to upgrade to a better hosting plan.
Shared hosting is often the best solution for new websites because it is affordable. However, this package allows you to share a server with many other website owners. Therefore, if the server receives a large number of requests at the same time, it can slow down your response time.
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As your website grows and starts to get more traffic, consider upgrading to a more advanced plan. We recommend choosing managed WordPress hosting. With this package, your web host handles all the optimization tasks needed to keep your website running smoothly.
You can even consider a virtual private server (VPS) plan or dedicated hosting. Although these services can be a little expensive, you get more server resources. In addition, the service provider configures the server according to your specific needs and requirements. Therefore, it can handle a large amount of traffic and deliver your content efficiently.
Your website’s user experience (UX) and loading times can affect your visibility in search results. That’s why it’s so important to improve your website’s overall performance, including your LCP score.
In this post, we looked at five effective ways to improve your Top Content Paint score in WordPress:
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👉 For more tips on how to speed up your website, check out our WordPress performance issues guide. And if you’re having trouble with Core Web Vitals, we also have a post on how to fix first input lag issues in WordPress (which is another Core Web Vitals metric).
Do you have questions about how to improve your LCP score in WordPress? Let us know in the comments section below!
Free Guide 5 Important Tips to Speed Up Your WordPress Website Reduce your loading time by up to 50-80% by following these simple tips. Download the free guide
Or start a conversation in our Facebook group of WordPress professionals. Find solutions, share tips, and ask for help from other WordPress experts. Join now (it’s free)!
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