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Why learn how to use video in blog posts? The widespread use of smartphones and high-speed wireless connectivity has made video one of the most accessible—and popular—forms of content online. In fact, online video is expected to account for more than 82% of all online consumer traffic. And modern video marketing is not just YouTube. 500 million people watch video on Facebook every day.

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Watch 10 billion videos a day. People spend 2.6 times more time on pages with video than on pages without.

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In other words, if you’re not using video in your marketing strategy, you’re missing out on a golden opportunity to deepen your connection with your customers.

You’re also missing out if all of your video content is completely separate from your other marketing efforts. The best way to take advantage of video is by integrating it with other marketing channels, and your blog is one of the best places to start. Here’s why and how to use video in your blog posts:

They are also some of the easiest video content to create. This is especially true for software tutorials, thanks to the abundance of simple and affordable screencasting tools.

Video tutorials can be posted on their own – as standalone WordPress posts or accompanied by a text tutorial, as we’ve done in some of the other posts on this blog. example:

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Anything worth writing a blog post about is probably worth a video. Summarize the main points of your WordPress article in a video, then expand on those points in writing.

This approach works especially well because short videos get the most engagement, and you can post your summary on YouTube and link to the extended version.

If you’re short on time, you can switch to a vlog-only format for some or all of your blog posts. If you go this route, consider breaking up your articles into several short vlogs to increase engagement.

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The “About Us” page is usually the most visited page on any website, second only to your home page. A short video that says who you are and what you do is a great way to give it some personality. These videos should be under two minutes and focus on the story behind your brand. A great example of how to use video in blog posts is Hubspot’s “Our Story” video from their About page:

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You can also use background video to add to the story your words are telling. Cultivated Wit is a media company that has done this particularly well, showcasing its sense of humor and commitment to technology through a series of short clips in the background.

There are video reviews for almost every product imaginable, and in the beauty and health industry, video reviews are the lifeblood of many businesses.

You should already be thanking video reviewers, now you can take it to the next level: share their reviews on your website. You can share them as blog posts or add a few video reviews to your About page. If your product has been reviewed by a well-known YouTube channel, you can also add it to your “Press” page and media kit.

Don’t have any video reviews? Many reviewers accept free products, and some are also willing to participate in extended media campaigns. There are also services like FameBit that connect business owners and social media influencers.

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If you run a service-based business, you can do something similar with video testimonials. They don’t have to be high-production videos and can be posted on both your About page and Testimonials page.

There are two main ways to add videos to your blog: host them yourself and embed YouTube videos on your site. Nine times out of ten, you’re better off hosting your videos on YouTube. Self-hosting gets expensive quickly, and YouTube gives you access to tons of SEO and analytics tools.

You can check out other video hosting platforms, but hosting all your videos on YouTube also gives you a presence in the YouTube social world. Built correctly, your channel will take on a life of its own and bring thousands, even millions, of new customers to your business.

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Last but certainly not least, embedding YouTube videos in blog posts is incredibly easy. You can do this in three simple steps:

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The good thing about WordPress is that you can embed video very easily. All you need is the raw URL of the video.

Just grab it, paste it where you want the video embedded in your blog post, and watch it magically turn into a live video block. same as:

Note; this method works not only with YouTube but also with other popular platforms. You can also use it with videos from CollegeHumor, DailyMotion, Facebook, Flickr, Hulu, TED, Vimeo, and more. All you need is a direct URL.

Whichever video strategy you choose, the most important thing is to know your goals and consistently work towards them. If your main goal is to spruce up your website, come up with a few key videos that you can create to share your story and vision with your customers, then shoot them all in a similar style.

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To build a large presence on YouTube, you can experiment more and get away with a lower production value on individual videos, but you need to upload something at least once a week.

Not sure which approach to take? Research what other companies in your industry are doing and learn how you can improve and use video in your blog posts. Meet with your team to gather ideas. Do this research, even if you think you know what to do. You might be surprised what actually works in your industry.

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