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Videos are increasingly popular online, whether they’re short viral clips on TikTok, stories on Instagram, or in-depth video essays on YouTube. While social video platforms like these are great for content creators and influencers, businesses looking to share a sales or instructional demo have different needs. However, the benefits of video are much the same: it can humanize you and your product, engage with your customers, and build brand loyalty.
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When planning your own video strategy, the first thing you’ll want to consider is a video hosting site for your business. Once you’ve shot and edited your video, you’ll need a place to upload and store it. the web – your website isn’t the place if you don’t have a development team ready to do a lot of optimization. By hosting your videos on a dedicated video hosting service, you will be able to embed them on your website and share them on social media and any other online platforms.
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Modern video hosting platforms have evolved from the beginning as a simple piece of internet real estate for your videos. Now, it helps you customize the look and feel of your video player, ensures your videos play smoothly across all devices and browsers, and gives you marketing options from within your videos.
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I have been producing, editing and sharing videos for over ten years as part of my career as a technology writer. For me, the most important part of any video workflow, including hosting, is that it’s easy to use and consistent. Overly complicated tools are not necessary in most cases.
In addition to this feature, the best online video hosting services offer several make-or-break features that are essential for business:
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While these are dealbreakers, we’ve also included other features, such as the option to customize your video player or automatically add subtitles. At the end of the day, we were looking for a business video platform that offered the kind of complete package that a business needs.
Since the video is so popular online, I had to draw some hard lines. We have not included video platforms in this list that mainly support live streaming or social media apps like TikTok, Facebook, Instagram, Twitter and Snapchat. Yes, these apps allow you to upload and host videos, but this is an additional feature and not a core feature of the app. That’s not to say you shouldn’t upload your marketing videos to these sites—they just don’t have the same flexibility as other options.
We’ve also excluded software like Brightcove that offers more robust and advanced video capabilities (such as video communication, digital content management, and virtual events) because those apps can be overwhelming if you want to host video and to share. Similarly, apps like Dailymotion – which are primarily for content publishers – didn’t make the cut.
Finally, we didn’t include any bad apps. That said, some of the apps I tested were unpleasant to use, so while they technically had all the features I was looking for, I didn’t include them.
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We tested each app by uploading and customizing a video to gauge the overall user experience, as well as checking any key features. After spending time with each app, I also researched it to make sure it has a good track record for hosting videos – this isn’t the kind of service you want to suddenly stop working.
YouTube lets you upload videos for free, and creators can even monetize their content through ads, channel subscriptions, product shelves, Super Chats and Super Stickers, and YouTube Premium views. Due to its popularity and built-in audience – it has over 120 million daily active users – YouTube is often the default choice for business owners to host their videos. And it helps that his videos often get top spots in Google search results.
YouTube Studio is where you’ll manage all your channel and video data. Sign in with your Google Account and launch a channel under your personal or business name. Once you’ve customized your channel, you can start uploading videos. You can add subtitles, an end screen to promote similar content, or cards to highlight content during the video.
If you’re more concerned about getting your videos in front of the right people than embedding them on your website, YouTube is a great option. You have a built-in audience of millions of people who are already interested in your video content. So, if you optimize your videos for search or encourage followers to receive notifications when you add a new video to your channel, you might be building a native audience. Of course, you still have the option of adding videos to your site with a simple embed code, but every YouTube video embedded on an external website looks like a YouTube video.
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Also, if you plan to monetize your YouTube videos using ads, you won’t have any control over the companies directly associated with your brand. If you don’t take steps to block them, for example, a competitor could advertise on your video. They are also at the mercy of Google’s content moderation policies and will not have access to customer support. For these reasons, while YouTube can be a great place to host certain videos that you want your audience to discover – and even have decent performance – it may not be the right choice for your all video needs. But then, nothing prevents you from using a service other than YouTube.
YouTube integrates with , helping you automate the marketing and promotion of your videos. These pre-made workflows can get you started, or you can create your own workflow by connecting YouTube to thousands of other apps.
If you’re looking for a YouTube alternative, check out Streamable. It’s just as easy to use and makes embedding videos mostly seamless.
Vimeo started as a video sharing platform, similar to YouTube. And while the platform allows users to post videos and follow their favorite creators, it also has business-oriented features like team collaboration, analytics and marketing features, and a built-in (easy) customizable video player.
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If you work with others, Vimeo’s best feature is the effortless collaboration it facilitates: it allows creators to invite clients, team members, freelancers and other collaborators to preview their private projects. And it provides different permission levels for each reviewer or contributor, which you can change depending on the project.
When you share a link to your video, reviewers can leave comments without even registering on the platform. Don’t enjoy the music in a scene or think a certain interview could be faster? Pause the video and leave a proper comment where relevant. All comments will be automatically saved and displayed on the side for review by the creator, who can respond right inside the video on any device. If you prefer to communicate ideas and feedback visually, use Vimeo Record to record your screen, webcam, or both, and share the clip with others on your team. And every time a version of a video is uploaded, previous versions will be saved, so collaborators can go through all the changes made to a video. Think of it as Google Docs for video.
Is Vimeo the right video hosting for your business? Maybe. Its collaboration features are certainly useful for creating and editing videos, and the customizable player means you can embed its videos on your site without the Vimeo logo. The lack of ads for videos uploaded by paid subscribers and some other features makes it definitely easier to use than YouTube by default, although it doesn’t have the built-in viewer.
You can also automate your processes with Vimeo, using Vimeo integration to automatically perform actions in other apps whenever you upload a video
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